Alcohol



As a high dwell time environment, airports are the perfect way to reach a captive audience who have time to interact with your brand. JCDecaux Airport Advertising gives liquor brands anopportunity to create out-of-the-box immersion zones with sampling opportunities in the heart of retail areas or gate hold rotundas.

 

JCDecaux airports deliver a highly desired audience for alcohol brands! According to 2014 Scarborough/Nielsen research the % of all adults in JCDecaux Airport DMAs who have consumed the following alcoholic beverages have departed from a JCDecaux property in the past year:

 

• Hard cider (66%)

• Wine (57%)

• Spirits (50%)

• Beer (48%)

• Wine coolers (29%)

 

Please download the document on the right for the full findings.