Arbitron Airport Advertising Study



Airport advertising has an immense power to reach an elusive and upscale audience. The Arbitron Airport Advertising Study represents the first comprehensive analysis of the airport media audience and their consumer profile.


This study explores the size, characteristics and behavior of airline travelers - most specifically, the cream of the airport crop, Frequent Flyers. They are the affluent and upscale Americans who take four or more flights per year and account for almost 60% of all airport advertising impressions. This study examines these avid Airline Travelers and how best to market to them.


Arbitron's study shows that airport advertising can be an important complement to outdoor campaigns and should be part of the standard media mix.

 

Please refer to the document on the right  to download the full findings.


Arbitron Airport Study 2004