Brand Recognition & Environment



This survey was was conducted in 2010 among 500 frequent flyers at Paris Airport. The study combiness interviews and  and questionnaires answered by a swered by a focus group.

 

Objectives of the study are to:

  • Understand how air passengers feel about their stay in the airport environment
  • Analyze brand’s perception and positioning within the airport environment through consumer’s comments on advertising campaigns
  • Use key learnings to design brand communication 100% adapted to the airport strategic media playground

 

Please refer to the document on the right for the full fundings.

 

Please refer to the document on the right for the full findings.

 

jcdecaux airport study