Business Traveler III



JCDecaux UK released the 3rd edition of the Business Traveler study in fall 2015. This study establishes who the business audience is, but also how they're redefining business travel, magnifying their personal finance choices, their relationship with technology and their presence on social media. BT3 also explores how advertising affects a brand's business image and reputation, as well as how advertisers can benefit from having a presence in the airport.