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JCDecaux's airports are prime venues for any type of academic institution to increase brand recognition among parents and potential students. Airports are great locations to reach the elusive teen and college student audience, many of whom travel throughout the year, especially during spring and summer vacations and the holidays.
Adult air travelers in our airport are also looking to continue and advance their own education, making them a prime audience for advertising graduate, MBA and doctorate programs.
JCDecaux Airport travelers are interested in education! Scarborough research indicates that they are:
- 79% more likely to have completed some post graduate work but did not obtain a degree, making this a ripe audience for advertising post graduate programs
- 58% more likely to have completed post graduate work, indicating an interest in higher education for their families
- 31% more likely to have graduated from a four-year college or university
Please download the document on the right for the full findings.