A World of Possibility

JCDecaux Airports conducted a new study in 2014, testing how the choice of an advertising medium can influence consumer perception of a brand. The study solidifies that the airport transfers a perceived value onto any brand in the airport environment. Brands advertising in the airport will potentially be thought of as prestigious, and of higher value. There’s something special about the consumer mindset in airports; without exception, seeing a brand on a panel at an airport make a brand feel more valuable. Airports offer a trinity of factors that help elevate brands when compared to other media formats – an iconic environment and architecture, a mélange of cultures and the world’s greatest brands. It’s a desirable marketing environment and indeed opens up a whole new world of possibility.