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Amazon Prime generates buzz around its Patriot TV series!
March 24th, 2017
Amazon’s Patriot campaign takes spy thriller to a whole new level with their East Coast/West Coast airport domination!
#WhoisJakeLakeman is airport travelers’ biggest question as the show’s protagonist’s face accompanied them on their airport journey, dominating both pre and post security media formats at both JFK and LAX.
Being the first advertiser to dominate LAX’s recompose zones in terminals 3 & 5, in addition to branding the airport’s digital opportunities, Amazon was able to connect with their target audience at redress areas & encourage travelers to engage with the show’s Snapcode to find out more!