Braintree dominates JFK International with branding initiative!

May 15th, 2017



Braintree launched their inaugural airport campaign this May with a strategic domination and specialty media mix of people mover wraps, floor graphics, large format banners and prestige digital screens!

 

To promote their payment systems, Braintree wanted to be top-of-mind for business passengers traveling through JFK. Their multi-format ad program reaffirmed that with a combination of iconic media – both static and digital – a brand can create awareness in front of a highly sought-after audience and set itself at multiple airport touchpoints to accompany travelers during their trip journey.

 


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