Giorgio Armani's Lip Vibes Lounge hits LA

June 1st, 2018

L’Oreal has dreamed up a unique pop-up heaven to introduce Giorgio Armani LA Lip Vibes, fulfilling every beauty lovers’ fantasy. Teaming up with DFS Group and JCDecaux North America, they’ve created a luxurious and immersive experience at Los Angeles International Airport Tom Bradley International Terminal for visitors traveling far and wide.


Open until June 15th, this 15 square foot pop-up lures in travelers to discover Giorgio Armani Beauty’s universe with its vivid colors, digital screens, and holographic lips. At the center of the pop-up is a Lip Bar that features the full Giorgio Armani Beauty lip wardrobe and highlights the new Lip Vibes color collection, alongside a selection of their fragrances. For those in a rush, Armani Face Designers are available on-hand to apply a quick ‘Kiss & Fly’ touch-up for an effortless travel-chic look. Visitors can also personalize their purchases via engraving and have a photoshoot at the ‘selfie ATM’ to share their immersive experience with friends and family on social media with the hashtag: #LipVibes.


With this pop-up, Giorgio Armani invites all beauty lovers to indulge in their products, engage with their beauty experts, and spread good vibes with #LipVibes.

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