LAX travelers find their preferred shade of red at Shiseido exhibit

December 7th, 2016



In an effort to reach a global audience during the holiday season and to promote their Rouge Rouge collection, Shiseido dominated LAX’s Bon Voyage Wall, TBIT Portals and exhibit area during the months of November and December. The interactive exhibit allowed passengers to engage with an iPad application to get shade recommendations and create a digital portrait using the 16 shades of red in the collection.  

 

TBIT travelers were able to test and purchase the product onsite, making for a memorable experience prior to boarding their flight.


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