MTV lights up Los Angeles International for the 2017 VMAs!

September 6th, 2017



To keep up with the excitement and to promote the 2017 Video Music Awards, MTV dominated the gateway to the #1 entertainment market in the U.S. – Los Angeles International Airport.

 

For four weeks, MTV branded both static and digital media formats with an eye-catching purple creative that displayed TV tune-in messaging across all signage in terminals 3, 4 and 5! In partnership with both JCDecaux Airport and Delta Airlines, MTV was able to create and project a playlist of songs of VMA nominated artists over the terminal’s audio system. The strategic branding initiative paired with the terminal’s music entertainment added to LAX passengers’ excitement for the long-awaited annual music award show.


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