Shark Attack at Southern Cross Station

September 5th, 2018

Partnering with JCDecaux, Village Roadshow transformed a panel in Melbourne’s Southern Cross Station with a custom touch-activated LCD screen to promote the launch of this year’s biggest shark film: The Meg!


The touch-activated screen displayed a mysterious, murky deep-sea scene when not in use and passersby were encouraged to touch at their own risk to activate the action. Once the screen was activated, a giant shark emerged from the murky waters and “attacked” the screen, creating a dramatic faux glass-shattering effect and giving users an equally dramatic shock!

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