"JCDecaux partnered with our team in helping the Bacardi Global Brand achieve its objectives. Our campaign was very impactful in both reaching consumers and in driving sales."
"Reaching travel consumers and making sure advertising works hard at driving awareness was one of the challenges Bombay Sapphire Gin faced when considering their media strategy. Delivering the WOW factor was essential, thus the development of the 7-ton fish tank exhibit. The tank installed in New York['s] JFK and London's Heathrow has delivered the media punch it was looking for..."
It’s been a few years now that we stepped up our game to create more than just advertising campaigns in airports; we’ve built experiential activations for consumers and shoppers while they are travelling. The results have been amazing: building brand awareness in existing products and launching new products in flagship airports like Miami and JFK. JCDecaux has been instrumental by partnering with us and making things happen. We always want to be creative and disruptive so all activations have a positive impact on all partners involved, and particularly at MIA we have achieved that, above and beyond! Not only have we built our brands, but we’ve increased sales in duty free stores. We are looking forward to continuing to raise the bar through our relationship with JCDecaux.