"I would like to express my gratitude for the wonderful work JCDecaux has done for Colavita and let you know how pleased our company is with the response and feedback we've received on the Skybridge at Miami International Airport (MIA) featuring Colavita Extra Virgin Olive Oil. We truly appreciate the tremendous exposure and trackability of this billboard featuring our name. We chose to advertise our olive oil at MIA during the busy winter season to reach all the travelers visiting Miami for its many food and wine festivals and elite sporting events.
The Colavita brand is synonymous with premium quality, and we wanted to increase our brand awareness among all the cosmopolitan, global travelers flying in and out of this beautiful airport and city. Our location right outside some of MIA's busiest and most international terminals really captures the audience we want to reach."