Augmented Reality Campaign Raises Awareness for Racism

November 28th, 2018

The Norwegian Centre Against Racism teamed up with JCDecaux to raise awareness about racism and discrimination with a powerful campaign in the streets of Lillestrøm. Augmented Reality was used to show a mob demonstration in the street shouting hateful words. This would stop after passers-by tapped their card on the contactless payment point to donate. The campaign ran for 24 hours and achieved a high rate of interaction and communicated the importance to fight racism.

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