Branding dominations are the new norm

September 11th, 2017



Strategic full-airport or terminal branding initiatives are becoming a common trend in airports. Marketers are seeking a bigger piece of the pie and want to have a stronger share of voice in this dynamic advertising environment. Technology, streaming, movie studios and event-driven verticals dominated top passageways such as JFK, LAX, Miami and San Diego in 2017! Companies such as Samsung and American Express leveraged large format advertising opportunities to elevate their presence in some of the most iconic cities in the U.S., while other brands such as MTV used immersive advertising options paired with in-terminal audio effects to create buzz around the 2017 Video Music Awards.



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