Discover the world of beauty by Clarins

August 27th, 2018



To promote its skincare product and praise women’s beauty, Clarins collaborated with JCDecaux through an interactive campaign located in the center of the highly-visited duty-free area at Hong Kong International Airport, Terminal 1.

 

A showcase displaying Clarins products and the brand’s visuals was placed in an engaging digital totem, with a touchscreen installed on the side, enabling people to interact with the brand. This touchscreen gave access to a photo and a video gallery, provided information about the products, the brand and many more! A selfie option was also available, where passengers could share their fun selfies with their friends on social media and receive them by email. Furthermore, by either scanning a QR code or entering their email address, passengers could obtain a coupon through their smartphone, available for use in the duty-free area.

 

The success of this campaign is undeniable, with a strong building of brand awareness, the enhancement of mobile interactivity and increasing numbers of visits to the duty-free!


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