Drink Up with OOH

August 15th, 2018



Vöslauer teamed up with JCDecaux to promote Austria’s favorite mineral water.

 

On a busy city street, an oversized Vöslauer bottle filled with 600 liters of water was installed below a large rotating and illuminated JCDecaux panel.

 

For two weeks, the campaign made headlines as the first water-filled special build done on a Large Format in Austria. Gas bubbles were released each time the creative rotated, showcasing a lively and entertaining water effect.

 

This memorable campaign turned heads and left passersby with a desire to quench their thirst with Vöslauer’s refreshing sparkling mineral water.                                                          


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