Find Your Next Outfit with Lily’s AR Campaign

December 6th, 2018

Lily, a Chinese womenswear brand, teamed up with JCDecaux to launch a creative pop-up store with the theme “fearless and outstanding,” at the West Nanjing Road Station. The 37-meter-long pop-up store used the same design and structure as Lily’s flagship store to display its new collection for Fall and Winter and had their latest fashion show on a giant TV wall. Two digital fitting rooms were also created for passengers to virtually try on the new collection. Passengers could stand in front of the screen and wait for the camera to capture their faces, and heights and weights could be adjusted then the AR technology would allow them to try on the clothes directly on the screen. A QR code was then provided to download their new look onto their mobile phone. This campaign has brought a fully immersive experience and given its target audience a perfect opportunity to quickly try on and find their most suitable clothes.

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