Here We Go Again!

September 28th, 2018

Mama Mia 2 partnered with JCDecaux for an experimental campaign in Paris. As Mama Mia 2 was getting ready to roll into theatres this summer a branded column was used to promote the film. People passing by were encouraged to participate in this interactive campaign. Participants could sign the image rights on the iPad to activate the webcam inside the column. On the touchscreen, participants could choose between two ABBA songs to sing along to, and while singing, a mirror ball was activated to add to the atmosphere. The webcam filmed the participants singing and dancing along!


This campaign was an ABBAsolute hit, in one week there were 400 people that participated with the campaign.

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