Lithuania's most successful Innovate Campaign!

October 29th, 2018



PepsiMax and JCDecaux offered fresh beverages in the city of Vilnius by transforming a column into a giant PepsiMax dispenser machine. To earn a drink from the machine, passers-by were encouraged to call a phone number advertised on the column and answer quirky questions to test their knowledge of PepsiMax.

 

With 63,000 phone calls received in 2 weeks in one single location (4,500 calls per day!), this campaign became JCDecaux Lithuania’s most successful Innovate campaign. A total of 3,200 refreshing PepsiMax cans were distributed to passers-by and the column was filled four times a day to respond to the massive demand!


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