Seeing is Believing

August 14th, 2018

Play-Doh launched an exciting Out-of-Home campaign with JCDecaux Colombia, Hasbro Gaming and DDB Colombia to bring the magic of play to the streets!


Two Bogotá bus shelters located in high traffic areas showcased a large container of playdoh in imaginative packaging. The objective was to celebrate children’s day as well as spreading the important message of encouraging children to play imaginatively whether at home, at school or on the street.


The message of the campaign caught the attention of influencers on social media as well as the press, generating lots of earned media across Instagram, Twitter & Facebook.

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