Selfie Contest for Innovative Campaign

November 28th, 2018

Hutchinson Drei Austria, an Austrian cell phone provider teamed up with JCDecaux to create a fun and engaging rebranding campaign in Vienna’s Mall. Shoppers were invited to participate in a selfie competition for a chance to win the latest Iphone XS. Shoppers were encouraged to take a photo in front of the interactive screen of the special build while confetti was thrown and upload it to their social media with a dedicated hashtag. The panel was installed right outside a Hutchinson Drei store and the staff handed out flyers and sweets to help promote the competition and drive traffic to the store. The campaign was very interactive and had hundreds of photos posted with the hashtag #Dreimachtseinfach.

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