That’s the Danish Way

November 29th, 2018



Carlsberg partnered with JCDecaux to promote its campaign, “The Danish Way.” The campaign focused on the Danish philosophy of life and used the Danish bicycle culture to connect with Portuguese passers-by. The special build billboard had two large bicycles going around the billboard with pictures of Copenhagen and Lisbon. The billboard also read, “From Copenhagen to Libson,” which refers to the brand’s roots. This campaign was very eye-catching and successfully communicated the rebranding of Carlsburg.


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