WARNING: “Do Not Drop”

November 12th, 2018



Moet & Chandon collaborated with Virgil Abloh and released a limited-edition champagne bottle. Designed after his own fashion line, Off-White, Abloh branded the bottle in white and playfully created a “Do Not Drop” tagline. Taking this idea, Moet & Chandon's team hit the streets to interact with commuters and encourage them to sign up for their customer acquisition database in exchange for their "Do Not Drop" sticker. Covering bus shelters in Chicago with these same taglines, this innovate campaign invited passersby to “drop” by, handle with care, and grab a sticker to remember their visit.


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