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The Digital Brand Experience
The Digital Brand Experience (DBE) is the largest display of its kind in an airport anywhere. The scale and depth of the various technologies employed make this a stand-alone experience. Housed in American Airlines' hub at JFK's Terminal 8, the DBE surrounds millions of departing and arriving passengers with 40 large format LCD screens, large format wall displays, banners and sound - an experiential "tunnel", if you will.
This high-definition exhibit encompasses the entire connector passageway that links Terminal 8's main ticketing hall with Concourse C. Advertising content is timed so it literally travels alongside passengers as they walk through the 150 ft. passageway. Every screen is synchronized and sound is localized per pod so content can be shown seamlessly for one unified creative.
The DBE reaches opinion leaders and influencers as they enter and depart from one of the most important cities in the world.