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JCDecaux offers several digital solutions for advertisers who want to engage with their target audiences in unexpected ways. Our products integrate various digital elements to enhance an advertiser’s message and immerse the viewer in a brand experience.
Viewers can interact with digital signs via QR codes or Near Field Communication (NFC) embedded posters. QR codes are barcodes that individuals can scan in order to obtain additional information about the subject matter. For example, many retailers have set up virtual storefronts to drive consumers to scan the products displayed and brought right to the point of purchase on his/her mobile phone. NFC tags on the other hand are more versatile, allowing consumers to scan over the NFC tag to obtain information instantly. Also, if the owner of the NFC tag wants to change the content it's linked to, a new tag does not have to be created. The consumer can receive new information almost instantaneously.
The immediacy of connecting to a brand via Bluetooth or Wi-Fi allows audiences to obtain digital files that can be shared around the world via Bluetooth, MMS, email, and online social networks. This technology offers advertisers potential viral marketing that is invaluable. Tracking reports can be provided to the advertiser so they can determine how many people opted-in to download the offered content.
IBeacons provide location-based information and services which trigger special messages enhancing consumers' experience. They can deliver content based on the consumers' precise location and can identify consumer patterns. For example, IBeacons can recognize when passengers are arriving at an airport and can then send specific messages to let him/her know where their baggage carousel is located. Or IBeacons can be located in a retail setting, offering travelers coupons/promotion codes for a nearby store.
Advertisers can simultaneously entertain and inform viewers with digital units that show up-to-the-minute photos, headlines, and a summary of any news source as it becomes available. We also offer the ability to manipulate the content displayed on screens to pinpoint highly targeted audiences. For instance, weather conditions can dictate whether to show content related to a sunny, snowy or rainy day. Stock market activity would select from a sample of "pre-determined" branded messages to display to users to show that an advertiser is actively offering solutions based on real-time market conditions.
JCDecaux understands that advertisers must continuously find ways to encourage engagement and recall from their campaigns. We have developed several products that marry cutting edge technology with traditional media, allowing advertisers the ability to intimately connect with their audiences.
JCDecaux’s Touchscreen units let viewers play with and learn about an advertiser’s brand by combining touch-sensitive buttons and flatscreens on our advertising panels. Our fully-interactive digital displays can be outfitted as a video game, movie and tv promotion experience, and more, depending on your creative needs.
Adding this element to a designated wall display provides the advertiser with an exciting and captivating way to deliver its message to a passerby. Viewers walking within ten feet of a video wall or wall projection will activate a branded animation on the display that directly responds to the motions of the consumer, allowing for a fun and interactive experience.
Augmented Reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. As a result, the technology functions by enhancing one's current perception of reality. Through the use of a camera, viewers can look at themselves on screen while computer-generated effects allow them to “try on” a product.