Advertising campaign
Advertising campaign
Advertising campaign
Advertising campaign

The Advertising Power in OOH Exhibitions

September 22nd, 2017



Dyson partnered up with STDecaux to launch its air purifier, Dyson Pure, in a way that brought consumers face-to-face with its product.

 

An entire interchange passageway was transformed into an exhibit with mega projection screens illuminating both sides of the walls to demonstrate Dyson Pure’s many features. To increase awareness, four additional machines were disassembled into several parts to introduce the titles and functions of each part of the air purifier. Passengers walking by were attracted and paused to learn and interact with each of the demonstration machines.  

 

The integration of digital and real-life product marketing delivered a powerful OOH campaign, and left a lasting impression on both the brand and its product.


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