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Boost Mobile captures CTA riders’ attention with Virtual Reality campaign
December 5th, 2016
In partnership with Samsung and Schiefer Chopshop, Boost Mobile created an innovative 4-week virtual reality transit shelter campaign; by putting on the VR goggles, people had the opportunity to participate in a massive block party filled with athletes, musicians, dancers and artists to promote the Gear VR product and Boost’s phone service. To generate additional buzz around this creative special build, Boost added a showcase unit with various items such as surfboards, snowboards, bicycles, to promote the items that were also viewed through the virtual reality goggles.