Advertising campaign
Advertising campaign
Advertising campaign

Catch the travel bug with ZUJI

September 21st, 2017



Zuji, Asia Pacific’s leading online travel agency, and JCDecaux joined their creative forces to offer an online-to-offline eye-catching campaign, which integrated bus shelter and mobile platforms. The bus shelter located in Causeway Bay, a bustling area of Hong Kong Island, with lots of shopping & restaurants was ideal to reach their target audience – millennials.

 

First, people had to scan a QR code to access a mobile phone game in which they earned a time allowance. Next, participants attempted, within their earned time limits, to catch the lucky ball, a blue ball with a star pattern, inside the blower located within the bus shelter.

 

Crowds gathered around to try to earn the big prize of up to HK$2,000!


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