Advertising campaign
Rooftop special build
Advertising campaign
Touchscreen featuring IoT technology
Advertising campaign
Rooftop special build
Advertising campaign
Rooftop special build

Chicagoans get a glimpse into everyday life with Google Home

February 1st, 2017



In an innovative effort to drive buzz around the new Google Home, four Chicago bus shelters were transformed to look like different neighborhoods of the Windy City. Outfitted with a touchscreen per bus stop, the screens showcased different queries (i.e., to dim or brighten lights, turn the heater on, play a clip of a song, etc.) and the bus shelter would respond based on the command to highlight the interactivity of Google Home.

 

In addition to the Innovate shelters, Google Home branded 36 traditional bus stops and 5 Chicago digital billboards, fully immersing the Windy City before the holidays!


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