Advertising campaign
Interactive campaign on touch screens
Advertising campaign
Enormous versions of the memory games
Advertising campaign
Engaging campaign hosted in bus shelters
Advertising campaign
Touch screens displaying memory game

Come and play!

January 20th, 2017

ING launched enormous versions of the memory games often played on mobile devices in both Utrecht and Amsterdam, utilizing bus shelters to host this interactive campaign. The concept was simple and engaging: the touch screens displayed memory game cards and participants had to find the matching card to win. And with the flip of a card, dull commutes became a game!

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