Advertising campaign
Digital panel with customized compliments
Advertising campaign
Digital panel with customized compliments
Advertising campaign
Digital panel with customized compliments

With compliments of Nutella

May 5th, 2017



This winter, Ferrero brought its taste good spread, Nutella, to city streets to create a feel good campaign in Amsterdam. Along with JCDecaux, the team equipped a Nutella-branded digital mupi with speakers from which passers-by could hear the voice of Dutch comedian Ruben van der Meer, who was secretly stationed in a nearby building and watching via a hidden camera, giving them compliments. To add to the event’s positivity, brand ambassadors passed out jars of Nutella featuring kind messages!


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