Advertising campaign
Interactive panel with turntables
Advertising campaign
Interactive panel with turntables

Crust Pizza campaign mixes it up

December 12th, 2016



Crust Pizza knows nothing completes a party like music and pizza! In partnership with JCDecaux and the Australian electronic music duo, Peking Duk, the company brought the party to the streets with interactive units that allowed passers-by to remix Peking Duk tunes and encouraged them to enter to win tickets to the band’s private show. Participants customized tracks by “scratching” the panels’ turntables and could even adjust the sound by, for instance, adding more or less bass. The DJ deck panels were positioned in high pedestrian zones in Sydney, Melbourne and Brisbane, ensuring Crust Pizza’s messaging was heard loud and clear!


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