Advertising campaign
Advertising campaign
Advertising campaign
Advertising campaign

DOOH panel brings the community together

October 6th, 2017



Frivillig.no, a volunteer website, and JCDecaux Norway, combined digital out-of-home with innovative marketing efforts to raise public awareness of lending a hand and a listening ear to seniors.

 

Everyday people waiting for the bus were served hot coffee if willing to spark up a conversation with an elderly man at a local senior organization, streamed live on a digital panel.

 

This campaign successfully integrated the universal trend of becoming more connected, both digitally and physically. Passers-by were inspired to spread positive sentiment by the display of authentic real-time content on a JCDecaux shelter. 


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