Advertising campaign
Cardboard cut-out of the game’s spokesman
Advertising campaign
Projection technology
Advertising campaign
Battling the Boss Monster
Advertising campaign
Battling the Boss Monster

Enter the game and become a fighter

November 28th, 2016



The transfer passageway of Xujiahui Station in Shanghai was inhabited by the terrifying Boss Monster from Legend Eternity! To promote its release, the gaming developer and operator Shanda Games engaged commuters in an inventive concept consisting of projecting their silhouettes onto the display wall, creating the illusion that the participants were on the same screen as the monster. The brand offered fans and travelers this unique battle with the monster, transforming a dull journey into a totally new adventure!


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