Advertising campaign
Advertising campaign
Advertising campaign

Gamification sparks competitive spirit in ad viewers

September 14th, 2017



Pergale honed in on gamification and reward in a bid to boost customer engagement levels.

 

On a busy Vilnius street, a 17-foot JCDecaux kiosk was transformed into a cashless dispenser that served both static ads and free Pergale chocolate bars. A big red button perched atop the kiosk enticed individuals to come up with creative methods to reach new heights to press the button and win delicious chocolate.

 

This simple campaign effectively associated the brand with fun memories.  Many people shared photos on Facebook of their experiences as part of an additional social media contest with a larger prize incentive!


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