Advertising campaign
Advertising campaign
Advertising campaign

Get a Morris haircut in Stockholm streets

October 11th, 2017

To promote a Wella Professionals studio, JCDecaux Sweden transformed a column on a popular Stockholm street into a hair salon. For this occasion, the kiosk opened from one side, and those who were curious could go inside to get a free haircut!


Over three days, this operation brought the community together and garnered the German hair care company positive buzz, especially among on-the-go city dwellers who normally have little time to schedule salon visits!

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