Advertising campaign
Advertising campaign
Advertising campaign
Advertising campaign

Ice, ice, Somersby.

August 31st, 2017



This summer, Carlsberg collaborated with JCDecaux to promote their non-alcoholic cider, Somerby.

 

In the capital of Lithuania, Vinius, a free-standing poster covered in 3 sheets of ice revealed free samples once the ice fully melted. This campaign generated a growing crowd of people who were surprised to see the drink’s slogan “Extremely tasty with ice” come to life.

 

This Carlsberg innovative campaign successfully immersed consumers in a fun and memorable experience. 


More International news

Subscribe to our RSS feed

Syndicate content