Advertising campaign
Advertising campaign
Advertising campaign
Advertising campaign

Meet your favorite player in a live video stream by JCDecaux!

October 9th, 2017



JCDecaux teamed up with Virgin Australia and Vizeum Australia to promote the Grand Final of the Australian Football League. In different areas of Sidney, Melbourne and Adelaide, AFL players – including Alex Rance whose team (Richmond) would later go on to win the Final – appeared in advertising panels via a live video stream and surprised fans by speaking to them directly. The interaction initiated challenges to make people sing, run, scream, dance, do push-ups or even act like a tiger in the street!

 

 

Once the challenge was complete, the selected players rewarded passers-by with hand delivered tickets and vouchers, and some even won a special prize: AFL tickets and accompanying Virgin Australia flights!

JCDecaux teamed up with Virgin Australia and Vizeum Australia to promote the Grand Final of the Australian Football League. In different areas of Sidney, Melbourne and Adelaide, AFL players – including Alex Rance whose team (Richmond) would later go on to win the Final – appeared in advertising panels via a live video stream and surprised fans by speaking to them directly. The interaction initiated challenges to make people sing, run, scream, dance, do push-ups or even act like a tiger in the street!

Once the challenge was complete, the selected players rewarded passers-by with hand delivered tickets and vouchers, and some even won a special prize: AFL tickets and accompanying Virgin Australia flights!


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