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Milka generates waves in Berlin Mall with innovative giant slide!

September 8th, 2017



Installed in the middle of Berlin’s Mall, a giant purple slide promoted Milka’s latest chocolate sweet, Milka Waves Chocolate. 

 

Customers could ditch the escalators and instead experience an unexpected, thrilling descent from the top floor designer stores down to the ground floor boutiques free of charge! The chute connected three stories and ended in a pool of brown and white balls, alluding to the chocolate bar’s wave of sweetness in an innovative way.

 

Cameras took riders’ photos in the ‘chocolate pool,’ which were then uploaded on a server linked to all JCDecaux digital screens in the mall along with several selected outdoor digital posters on the street. 


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