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New Somersby campaign will blow you away

September 8th, 2017



In iconic places throughout Lisbon, such as the Ribeira das Naus, JCDecaux Portugal and storied beer manufacturer Carlsberg created innovative experiences with views of the ocean. This great partnership with the Danish company, which introduced its beverages in the country three years ago, used motion activated fans installed within ad panels to create refreshing winds and to entice beach goers to consider an equally invigorating Somersby cider on a balmy day.

 

What better way to beat the Portuguese heat than with the breeze hitting your face and a cold one in your hand?


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