Advertising campaign
Bikes installed at the shelters which generated electricity
Advertising campaign
OLED TV showcasing Icelandic auroras

Pedal your way to the Northern Lights

January 17th, 2017



The Northern Lights inspired LG’s latest eco-friendly and engaging campaign during the annual Light Festival in the city of Riga. To promote its new OLED TV, the famous electronic brand implemented innovative bus shelters displaying its screens and asked commuters to use some elbow grease to power them. Participants pedaled bikes installed at the shelters which generated electricity and showcased dazzling Icelandic auroras!


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