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Real-time radiation level measurements

Protect your skin from UV

January 25th, 2017



The Cancer Institute of NSW took to JCDecaux’s digital network to remind everyone that “UV can damage your DNA.” The campaign alerted Australians to the dangers of UV ray exposure and provided solutions to staying protected all day long through a system of real-time radiation level measurements and replicated medical journal pages with practical tips. Different messages rotated throughout the day with the aim of educating passersby, making sure that no one was left in the dark on how to protect against UV rays!


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