Advertising campaign
ZPump Fusion 2.0 interactive challenge
Advertising campaign
ZPump Fusion 2.0 interactive challenge
Advertising campaign
Light up buttons on poster wall
Advertising campaign
Discount coupon prize

Pump it!

November 22nd, 2016



Hong Kong’s MTR Tsim Sha Tsui Station was home to an engaging campaign for the launch of Reebok ZPump Fusion 2.0. The sporting goods giant, along with JCDecaux, invited commuters to take part in its innovative, interactive “rhythm challenge,” which consisted of a giant Reebok ZPump Fusion 2.0 shoe on the poster wall and buttons that lit up, mimicking the Pump Technology of the shoes. Reebok challenged participants to pump the buttons as fast as possible each time they lit up. Challengers were rewarded for their participation with discount coupons, and players with ratings of 80% or more received branded iPhone cases!


More International news

Subscribe to our RSS feed

Syndicate content