Say Yes to Coke and No to Sugar

August 11th, 2017



Coca-Cola unveiled its latest product, Coca-Cola No Sugar, in Australia with cutting edge JCDecaux digital advertising technology. 

 

This campaign set the benchmark for consumer engagement with a highly innovative JCDecaux panel that encouraged interactivity and awarded participants with samples. Consumers passing by were invited to say 'yes; into a microphone installed on the panel, which was equipped with a voice recognition system. When people said 'yes,' the ad panel dispensed a small, chilled bottle of Coca-Cola No Sugar. 

 


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