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Sea safety campaign is a real life saver
April 10th, 2017
Looking to raise awareness about and to prevent coastal drowning deaths, Surf Life Saver Australia engaged beach goers in an interactive OOH campaign. The organization installed an arcade-style game at a bus shelter in which passers-by could “save” swimmers by pressing on them when they lit up. The campaign racked up 2,400 interactions with participants trying to beat each other’s scores and had the added bonus of the option to donate to the SLSA via a contactless payment option.
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