Advertising campaign
Phone Activation at Changi Airport
Advertising campaign
Digital Boards with real-time flight information

Shake and Get Cognac Samples from Martell!

July 11th, 2017



For the whole month of May, Martell and JCDecaux produced an innovative campaign located in Singapore's Changi Airport to promote Martell Single Estate. The digital panels displayed flight information in real-time and used GPS coordinates to show distances to the nearest Duty Free stores where one could find the product, thus encouraging individuals to taste the new Martell Single Estate in their waiting time. This campaign also used JCDecaux Beacons which invited targeted audiences to shake and activate their mobile devices near the advertisements and receive exclusive promotions for samples of Martell Single Estate. With a 91% click-through rate from WeChat Shake, this campaign proved itself incredibly successful in engaging Martell with its audience. 


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