Advertising campaign
The interior of the tram in Milan
Advertising campaign
Taking pictures with the Caffè Borbone ambassadors
Advertising campaign
The Caffè Borbone decorated tram in Milan
Advertising campaign
Having a taste of the Neapolitan Coffee in 18th century setting
Advertising campaign
Brand ambassadors of Caffè Borbone in their costumes
Advertising campaign
Caffè Borbone boards in transit platforms in Milan

Time travel to the 18th century!

June 29th, 2017



During Food Week in Milan, Caffè Borbone partnered with JCDecaux to promote its traditional coffee blend, the Neapolitan Coffee. Targeting transportation, they re-branded a historic tram, decorated its exterior, and also set up an imitation Bourbon Castle room inside, making it look like a theatrical scene. Brand ambassadors were dressed in accordance with the 18th century room décor and invited people inside for authentic Caffè Borbone coffee. The audience could use the various props and be part of the 18th century experience, all the while enjoying various coffee aromas. Through its social media presence, attention-grabbing environment, and strong interaction with the audience, Caffè Borbone was a successful campaign! 


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