Advertising campaign
Dynamic content for partly cloudy day
Advertising campaign
Dynamic content for a rainy day
Advertising campaign
Dynamic content for a snowstorm

Whatever the weather, Goretex is ready

March 23rd, 2017



Goretex smartly used a weather-related dynamic campaign to demonstrate the practically of its all-weather gear to busy Swedes passing by. Digital screens throughout Stockholm featured signature Goretex rain trenches or winter coats, for example, depending on the type of precipitation in the capital city. The real-time aspect of this campaign captured the public’s attention, solidifying Goretex as a premiere option “whatever the weather.”


More International news

Subscribe to our RSS feed

Syndicate content